Sapiens News

'17 | Social Responsibility Campaign for RayBan

Challenge

The media and News are highly sexist as it only cares about trivial or sexualized stories when it comes to women. Utilize RayBan's core value of freedom of expression to race awareness about gender equality.

Insight

Policies, language, and other social institutions should avoid distinguishing social roles according to people's sex or gender, in order to prevent discrimination arising from the impression that one gender is more suited than another.

Idea

A Genderless News Source that utilizes gender-neutral language giving News stories and the people involved, the ability to be viewed in the most objective and unbiased way possible by creating a purely fact driven source.

How the Plugin Works?

Copywriter Sarah Volpe | Art Director Rossana Ulloa

  • Linkedin Rossana Ulloa
  • Instagram Rox's Moodbook
  • Email