Peeople

Sep 2017 | Transgenders' Rights Protection Campaign for Sharpie

Problem

On Feb, 22/2017 President Trump rescinded protections for transgender students that had allowed them to use bathrooms corresponding to their gender identity.

Insight

We’re all just people with a physical need and it should be as simple as that. But from social institutions to bathroom signs transgender people are not being taken into account.

Idea

A neutral and interactive bathroom sign where people have the freedom to draw a more accurate representation of their identity.

Copywriter Sarah Volpe | Art Director Rossana Ulloa

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