Listen to Extinction

'17 | Print Campaign for National Geographic

Idea

A print campaign to generate awareness of endangered species. The idea was to showcase their habitats but remove the species from the picture and replace them with the National Geographic signature-yellow frame to convey the message that they are at risk of disappearing.

Chimney Group, Berlin, DEU. 

Creative Director Florian Weitzel | Copy Writer Sarah Volpe| Art Directors Fredrik Gärdsmo, Sshany Aly & Rossana Ulloa

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