#ImpulsoElCambio

May 2018 - ENG. #IBoostTheChange | Social Responsibility Campaign for Icesi University

Objective

Every semester, Icesi University seeks to generate awareness of its values among new students through a social responsibility campaign.

Insight

Behavior in a community is contagious. Once a person decides to do one positive action, a sense of empowerment and collaboration is spread.  Read More

Idea

Promote key behavioral practices among new students by maintaining a positive and empathic tone so students get the feeling that they are being empowered instead of punished.

Copywriter Valeria Ulloa, Ana Maria Rojas & Rossana Ulloa | Art Director Rossana Ulloa
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