Comparte un Instante y Celebremos en Grande

Mar 2017 - ENG. Share a Bit & Celebrate Big |  Blood Donation Campaign for Valle de Lili Foundation & Icesi University.

Objective

Develop a campaign to celebrate the 10th anniversary of the blood donation initiative hosted by Valle de Lili Foundation and Icesi University.

Insight

By donating, people are not only sharing their blood and generating new opportunities but also spreading their happiness, hope, and enlarging the celebration. 

Idea

Holding hands sends the message that you are proud of that person and shows that you are bonded in some way. 

Explanatory Canvas

Semi-interactive Scroll Down & Click to Right

Donors' Reposts
Credit Sponsors

Copywriter Valeria Ulloa & Ana María Rojas | Filmographer Daniel Sanchez | Art Director Rossana Ulloa

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