Build Your Own Road
May 2017 | Launching Campaign for Alfa Romeo Stelvio
Seek for an emotional connection between the new Alfa Romeo Stelvio and potential consumers in order to generate awareness of the brand and drive possible sales.
Life has ups and downs, curves and shortcuts, Life is like the Stelvio Pass.
Encourage people to build a road on their own terms, just like Alfa Romeo Stelvio does it.
TVC NºII Storyboard
Celebrity | Dwayne "The Rock" Johnson