Brand Development for Hygge Active

May 2018

Hygge Active is born to revive Live Meraki, a Colombian sportswear brand recognized once for its unique and colorful fabrics, that failed in communicating a cohesive positioning message amongst its target audience.

Website main component of the brand due it's online sales nature.
Female Community
Empower and encourage women expression by providing a space to share their highlights, lowlights,
dreams, etc.
E-cards V.I.P Members
Packaging customized handwritten letters inside first product box for Hygge Active V.I.P members.

Newsletter proposed topics: Colombian DNA, Heritage, and Inspiration, Female Community, Events, Shop, Training, Recipes, Beauty, and Guest Editor, etc.

Corporate Material 

Business card & Corporate e-mail

Advertising Material 

Social media & OOH (Billboards, Bus-stop Digital Signage)

Designer Rossana Ulloa

  • Linkedin Rossana Ulloa
  • Instagram Rox's Moodbook
  • Email