Brand Development for Hygge Active
Hygge Active is born to revive Live Meraki, a Colombian sportswear brand recognized once for its unique and colorful fabrics, that failed in communicating a cohesive positioning message amongst its target audience.
Website main component of the brand due it's online sales nature.
Empower and encourage women expression by providing a space to share their highlights, lowlights,
E-cards V.I.P Members
Packaging customized handwritten letters inside first product box for Hygge Active V.I.P members.
Newsletter proposed topics: Colombian DNA, Heritage, and Inspiration, Female Community, Events, Shop, Training, Recipes, Beauty, and Guest Editor, etc.
Business card & Corporate e-mail
Social media & OOH (Billboards, Bus-stop Digital Signage)
Designer Rossana Ulloa