Hey! I'm Rossana Ulloa, but I go by any of the short names above—my full-name brings back unfortunate memories of my mom being mad at me. I'm a Colombian Industrial Designer & Art Director with a MSc in Global Strategic Communication and experience in UX/UI, Brand Strategy, Marketing, and Analytics.
Getting into other people's shoes, dissecting their behavior and thoughts, is what I’m genuinely passionate about. Being hands-on every aspect of the Design Thinking process—such as conducting field research and meeting the consumer—feeds my imagination. Through collaboration, genuine and disruptive ideas emerge to transform people's lives, at the same time that brand advocacy is strengthened.
OOO I'm interested in running, MTBiking, hiking, all-things water, dancing, books and book clubs, thrift-shopping, stand-up comedy, talking about conspiracy theories and nonsense with my husband, friends, or really anyone, and loving my dog Happy, who currently is back in Colombia :(
For a deep dive in my career please review my resume in the link below or get in touch. I'll be more than happy to chat with you.